Social Media Trends in Facial Plastic Surgery

Who do you trust for health advice? What source would you turn to for information on facial plastic surgery before undergoing a procedure? Ten years ago, most people would have rattled off a long list of tangible sources – friends, family, physicians and nurses. Today, that’s simply not the case. More and more people are seeking out health information and making medical decisions based on a somewhat intangible source – social media.

According to a new survey released by the American Academy of Facial and Reconstructive Surgery (AAFPRS), 42 percent of plastic surgery patients sought out advice and information on plastic surgery through social media channels, rather than obtaining the information from friends or family members. The survey also indicated that this was a 29 percent increase from 2010.

While many experts view social media to be an empowering trend for patients seeking information about facial plastic surgery procedures, there is still some concern about the validity of information reaching these patients through social media outlets.

“We are encouraged by the possibilities that Facebook, Twitter and other social channels offer for prospective patients, but urge all patients to exercise caution in researching facial plastic procedures to ensure information is from a reliable source,” said Tom D. Wang, M.D., President of the AAFPRS. “ There’s a great deal of misinformation out there, and the best way to circumvent that is to consult an AAFPRS physician who is qualified, experienced and trained in performing facial plastic procedures.”

It is unlikely that social media’s influence on the facial plastic surgery industry will dwindle anytime soon. Facial plastic surgery continues to top the list of the most sought after cosmetic procedures. In 2011, rhinoplasty (nose reshaping), facelifts, skin resurfacing and blepharoplasty (eyelid surgery) were among the top 10 most commonly performed cosmetic procedures in the U.S.

Learn more about facial plastic surgery in Portland.

Source: Market Watch

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